Users will soon have a updated setting that allows them to reduce the quantity of AI-made content appearing in their timelines. This step comes as the service disclosed that it presently contains more than 1 billion AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a global launch. This development comes amid a increase in content created by AI, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that almost a tenth of the fastest-growing video streams on a competing service only show AI-generated videos. A large amount of this output is deemed low-quality AI content, a term for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
“We know from our community that many people like content created using AI tools, including AI artwork to science explainers, and we want to provide users the ability to increase or decrease of that, depending on their own likes,” said a spokesperson.
Scale of AI Content
TikTok disclosed that there are currently over a billion videos on its network tagged as AI-generated. In total, over 100 m pieces of content are submitted to the platform daily, making clips made by AI a relatively small percentage of its complete catalog.
User Control Features
Viewers will be able to limit or boost the volume of AI-generated videos they watch by using the content preference setting in the app and choosing “AI-generated content”. Additional categories that can already be modified under the filter cover news, fashion, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines mandate content makers to tag convincing AI-made content, and it forbids malicious fake videos of well-known individuals or crisis events. Any believable artificial content that is not labeled can be deleted under its user guidelines.
Furthermore, the platform will from now on apply an AI-generated tag to content made using its own AI tools, or flagged by an cross-platform project for recognizing content made by AI. This measure is designed to stop users from trying to bypass the disclosure requirement.
AI Literacy Programs
The company is additionally introducing a two million dollar awareness program for specialists and institutions to create educational content about using AI responsibly. This project will support non-profit groups focused on educating programming and robotics.
Moderation Strategy
The video-sharing app has defended its safety measures, during discussion over intentions to make redundant hundreds of review team members in Britain. It is planning to reduce 439 jobs in its trust and safety team in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by automated systems.
A trust and safety lead stated that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most graphic content prior to it gets reviewed by humans. The platform stated a notable drop in explicit and harmful content handled by human moderators over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate people and machines to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to limit contact with unsafe media as rapidly, which is why a extensive automated help is really helping us operate efficiently.”
